exposure effect

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• Exposure effect — The Exposure Effect (also known as the Mere Exposure Effect) is a psychological phenomenon well known to advertisers: people express undue liking for things merely because they are familiar with them. This effect has been nicknamed the… …   Wikipedia

• Mere exposure effect — The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect …   Wikipedia

• Exposure — can refer toIn biology: * A condition of very poor health or death resulting from lack of protection over prolonged periods under weather, extreme temperatures or dangerous substances ( see also: hypothermia, hyperthermia, radioactive… …   Wikipedia

• Exposure assessment — is a branch of environmental science that focuses on the processes that take place at the interface between the environment containing the contaminant(s) of interest and the organism(s) being considered. These are the final steps in the path to… …   Wikipedia

• Exposure at default (EAD) — is a parameter used in the calculation of economic capital or regulatory capital under Basel II for a banking institution. This is an attribute of any exposure on bank s client.DefinitionIn general EAD can be seen as an estimation of the extent… …   Wikipedia

• effect — n 1 Effect, result, consequence, upshot, aftereffect, aftermath, sequel, issue, outcome, event are comparable in signifying something, usually a condition, situation, or occurrence, ascribable to a cause or combination of causes. Effect is the… …   New Dictionary of Synonyms

• Exposure and response prevention — (ERP) is a treatment method available from behavioral psychologists and cognitive behavioral therapists for a variety of anxiety disorders, especially Obsessive Compulsive Disorder. It is an example of an Exposure Therapy, with the addition of… …   Wikipedia

• Exposure (photography) — Underexposure redirects here. For the 2005 film by Oday Rasheed, see Underexposure (2005 film). A long exposure showing stars rotating around the southern and northern celestial poles. Credit: European Southern Observatory …   Wikipedia

• exposure — 1. A displaying, revealing, exhibiting, or making accessible. 2. In dentistry, loss of hard tooth structure covering the dental pulp due to caries, dental instrumentation, or trauma. 3. Proximity and/or contact with …   Medical dictionary

• exposure — [[t]ɪkspo͟ʊʒə(r)[/t]] ♦♦♦ exposures 1) N UNCOUNT: usu N to n Exposure to something dangerous means being in a situation where it might affect you. Exposure to lead is known to damage the brains of young children. ...the potential exposure of… …   English dictionary

• exposure */*/ — UK [ɪkˈspəʊʒə(r)] / US [ɪkˈspoʊʒər] noun Word forms exposure : singular exposure plural exposures 1) [countable/uncountable] the state of being put into a situation in which something harmful or dangerous might affect you radiation exposure… …   English dictionary